About us
Reliability since 1974
For over five decades, TRANSAGENT LEHAG Handelsagentur GmbH has stood for successful contract business in the food sector. As an interface between international producers and buyers in Austria and Central Europe, we bring suppliers from all over the world together with customers from the retail, wholesale and import sectors.
Our core competencies
Thanks to our many years of industry knowledge, which we are continuously expanding, we have established ourselves as a reliable and competent partner – flexible, solution-oriented and always close to the customer.
Canned food
Whether fruit, vegetables or fish – we provide a diverse range from different countries of origin. The focus is on quality, traceability and suitable packaging solutions.
Dried fruit
From raisins to prunes – we offer classic and exotic dried fruit in various quality grades and provide expert advice.
Nuts
Whether almonds, cashews or hazelnut kernels – we supply high-quality raw materials for retail, food service and industrial applications.
We are shaping the retail sector of tomorrow with experience and new energy.
For over 50 years, TRANSAGENT has stood for professional expertise, market understanding and reliable partnerships in the food industry. Our company was founded in 1974 – since then we have established ourselves as a stable link between producers and retailers.
What makes us special is the combination of many years of experience and a fresh entrepreneurial spirit:
Our team combines in-depth industry knowledge with an open eye for new developments, product trends and international requirements. We rely on the exchange between generations – the know-how of our long-standing employees is supplemented and expanded by the innovative strength of the next generation.
This mixture of consistency and agility makes us a dynamic and future-oriented partner that not only moves with the market, but actively helps to shape it.
The history of Transagent at a glance
From the 70s to today – the development of TRANSAGENT-LEHAG.
The dawn of a new era
- Foundation of TRANSAGENT in Kufstein by VOG
- In response to structural change in the retail sector and decline in traditional import business
Mediation instead of import
- Brokerage of import contracts in the areas of dried fruit, rice, fish and fruit preserves
- VOG specialises in working with decentralised customers and weekly deliveries
Relocation to Vienna & strategic merger
- Merger with the Lehag agency
- All of VOG’s international food brand agencies will be consolidated into the new TRANSAGENT-LEHAG agency.
Non-food expansion & bicycle boom
- Entry into the non-food sector with bicycles (Kynast, Quakenbrück)
- Delivery of up to 30,000 bicycles per year to well-known customers such as Hervis, Spar and Konsum
Strong brands enrich our product range
- Expansion of the portfolio to include South African canned fruit from the GOLD REEF brand
- Acquisition of representation for the VIER DIAMANTEN tuna brand
- Canned pineapple from the DOLE brand expands the range
Portfolio expansion & location development
- Tomato preserves from Italian brand MUTTI are added to the product range
- We expand our collaboration with Italian market leaders with the PONTI brand
- Relocation of the Vienna office from Gottfried Keller Gasse to the Nordbahnhof site, home to our sister company IMGRO, in order to further strengthen our collaboration
Experience meets further development
- The IMGRO warehouse is moving to VOG in Linz, so the IMGRO and TRANSAGENT LEHAG offices are moving further into Vienna city centre, to Untere Donaustrasse
- Takeover of MENZ & GASSER brand representation in 2024
What we stand for
TRANSAGENT stands for more than just trade – we stand for:
Partnership at eye level
We maintain long-term, fair relationships with customers and suppliers – open, honest and trusting.
Market expertise and transparency
With many years of experience and sound know-how, we offer you clear orientation and reliable information in a dynamic market environment.
Individual support & smooth processing
Every request is unique – that’s why we offer customized solutions and accompany you personally through all phases of the collaboration.
Our values
As an experienced commercial agency, we see ourselves as mediators, facilitators and solution providers – both for our customers and for our suppliers. Our primary goal is a successful, fair and sustainable business process for all parties involved.
We are guided by the following principles:
Customer satisfaction
We maintain close and personal contact with our customers in order to understand their requirements precisely – and to meet them with customized solutions.
Supplier satisfaction
Long-term, reliable partnerships are important to us. We value the expertise of our producers and work closely with them to achieve the best results together.
Quality & product safety
Our products meet the highest international quality and safety standards. We work exclusively with certified suppliers who can provide full proof of these requirements.
Service orientation
Short paths, fast responses: We stand for personal support, clear communication and smooth processing – from initial contact to delivery.
Strong partnerships for the best results
Our long-standing relationships with trusted suppliers enable us to offer our customers competitive prices, reliable delivery and a high level of service. Over the years, we have been able to acquire major brands and help develop their market presence in Central Europe.
On site.
Networked.
Up to date.
Whether at international food fairs or directly in the growing regions and production facilities – we stay close to the source. As a result, we always have our finger on the pulse, recognize new developments early on and are constantly expanding our portfolio with innovative products and exciting trends.